Collection: The Story

Earthly Rebels was dreamt up in the sand dunes of Llangennith, inspired by the wild beachscapes of Gower, Wales.

My name is Jay. For more than a decade I've worked with locally foraged botanicals and seaweeds, creating skincare inspired by the coastline while developing a deep appreciation for the plants, habitats and seasonal rhythms that shape the natural world.

Earthly Rebels is about helping people reconnect with nature through practical, hands-on workshops. Skincare became my starting point, but the heart of my work has always been the plants, coastal ecosystems and wildlife that inspire it.

I am passionate about the idea that spending time in nature has the power to restore and nourish our wellbeing. I believe that the deeper our connection with the natural world, the more likely we are to value and protect it.